A strategic plan should not be confused with a business plan. The former is
likely to be a short visionary document whereas a business plan is usually a
much more substantial and detailed document. A strategic plan will provide the
foundation and frame work for a business plan.
A strategic plan is not the same thing as an operational plan. The former
should be visionary, conceptual and directional in contrast to an operational
plan which is likely to be shorter term, tactical, focused, implementable and
measurable. A satisfactory strategic plan must be realistic and attainable so as
to allow managers and entrepreneurs to think strategically and act operationally
Using our SWOT methodology, Sterling Management works with your team to
evaluate each area of your business and identify Strengths, Weaknesses,
Opportunities and Threats. These will be aligned with your
business values and priorities to develop a workable strategic plan.
| Values |
Establish and implement a consistent set of Values |
| Priorities |
Determine business priorities for focus and improvement |
| Direction |
Establish a clearly defined strategic business direction |
| Alignment |
Align the organization with the priorities of the plan |
| Resources |
Establish resource levels to achieve the strategic goals |
| Engagement |
Work with all stakeholders to achieve team engagement at all
levels |
| Results |
Set specific, measurable goals |
| Action |
Make sure plan is actionable |
| Execution |
Move the plan from paperwork to implementation |
| Evaluate |
Monitor progress and measures to assure optimal results |
